Addendo Pulse
Test your campaign before spending a dollar on ads.
Simulates the market’s reaction to campaigns, ad copy, prices and messages before you invest in media. Reshape the creative concept based on how thousands of digital consumers respond.
Every campaign launched without validation is a hypothesis paid for at the price of certainty. Marketing teams test in production because they had no alternative: focus groups take weeks, cost thousands and gather twelve people who don’t resemble your market.
Addendo Pulse builds your market digitally: hundreds or thousands of consumers calibrated with your category’s real conversation. Show them campaigns, prices and messages; they react in minutes; and the emotional why behind each reaction is documented for the next creative decision.
Everything Addendo Pulse covers.
Campaign validation
Concepts, assets and copy tested with your simulated market before spending a dollar on media.
Brand and perception studies
How your brand is perceived against competitors — no panels, no weeks of fieldwork.
Message testing by segment
Which promise converts each audience and why, with the emotional why documented.
Launches
The reaction to your launch — price, claim, creative — projected before day one.
Continuous audience research
A permanent focus group: every creative decision inherits what the last one learned.
How long does a validation take?
Minutes per scenario. A full A/B/C concept test, emotional read included, same day.