Simulates how the market reacts to different prices before you launch or change strategy. Pinpoints where you maximize revenue without losing demand.
Price is the highest-leverage decision in any company — a 1% price improvement moves more profit than 1% in volume or costs — and yet it’s usually set by intuition, cost-plus or competitor imitation.
PriceLab turns it into an experiment: your simulated market reacts to every price level and offer format, and the demand curve appears before touching the real price. You find the point that maximizes revenue without giving away margin — without burning real customers along the way.
Everything PriceLab covers.
Willingness to pay
What price surveys can’t measure: the simulated reaction to a price, not the declaration.
Demand curve by segment
Every price level tested against your market before touching the real price.
Bundles and offer formats
Which packaging maximizes revenue: plan, bundle, freemium, annual.
Pricing by market
The local sensitivity of each country or region, before expanding.
Price increases to current customers
Churn risk projected by segment before announcing the change.
Does it work for B2B?
Yes — agents are calibrated to your category’s B2B buyer (procurement, technical deciders) and their real criteria.