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Marketing & Advertising

Which campaign, copy and creative concept will work — before spending the media budget?

What it is

We test campaigns, messages and prices with thousands of digital consumers calibrated with real data from your market, before you invest a single dollar in advertising.

Marketing budgets are almost always decided on retrospective data: what worked last quarter, what the sector benchmark says. But audiences change faster than reports — the message that converted six months ago now competes against a hundred new variants, and the cost of finding out in production is the entire media budget.

CrowMind inverts the order: the simulated audience reacts first, the investment comes after. The marketing engine reads your category’s real conversation across social, reviews and forums; Thick Data extracts the emotional why behind each reaction; and the simulation projects each concept’s conversion before the first dollar leaves. The result isn’t just a validated campaign — it’s a map of what moves your market and why.

How we do it
  1. 01 The Marketing engine detects what already works in the competition and where the gaps are.
  2. 02 Thick Data reveals the emotional why behind your audience’s behavior.
  3. 03 CrowMind Simulate validates every creative concept with a digital population before launch.
Product / engine Addendo Pulse
Signals we monitor
01 Competitor creatives and spend in Meta and TikTok Ad Libraries
02 Search trends and exploding topics before the peak
03 Audience sentiment by segment, language and region
04 The emotional why behind conversion (Thick Data from reviews and forums)
Use cases

Validate the campaign before media spend

A brand with two creative concepts tests them on thousands of digital consumers calibrated to its real market. The winning concept is identified before a single media dollar — with the emotional why documented for future campaigns.

Find the market gap

The marketing engine maps every message competitors are running and detects the empty angles: the promises no one is making that the audience wants to hear.

How are digital consumers calibrated?

With real data from your market: social conversations, reviews, forums and category trends — not generic demographics.

Simulate this decision before you make it.

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